Take control of your skin with personalized daily routines

HOW IT WORKS

Tell us about your skin

Share information about your skin and products you have in your skincare cabinet.

Dew builds your routines

We generate a personalized routine using ingredient rules and safe defaults.

Make it yours

Edit, reorder, or simplify—Dew guides, but you are always in control.

01

Routines for every situation

Skincare doesn’t stop at morning and night. Dew helps you create routines for all the moments that matter — after workouts, late nights, beach days, travel, or recovery days.

02

Smart warnings & safety checks

Dew automatically flags potential issues in your routine — like products that shouldn’t be layered together, steps that are out of order, or key products that might be missing.

03

Active ingredients that respect your skin

Not everyone’s skin can handle the same level of actives. Dew lets you mark your comfort level with ingredients like retinoids or exfoliating acids, then adjusts your routine accordingly.

Team

A man sitting on a stool in a black shirt.

Daniel Kim

CEO and co-founder

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Kimberly Otto

Designer

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Mike Sout

Developer

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Cristine Fin

Engineer

Get a clear routine that actually works for your skin. Free, simple, and easy.

Try for free

FAQ

1
Is Dew free to use?
Yes. Dew is free and accessible. The goal is to help people build better routines without putting basic skincare knowledge behind a paywall.
2
Is Dew a replacement for a dermatologist?
No. Dew is designed to help people build safe, everyday routines and avoid common mistakes. It’s not a medical tool and doesn’t replace professional advice for skin conditions or diagnoses.
3
Is my data saved or shared?
Dew only collects what’s necessary to build your routine. Your information isn’t sold or shared, and you can update or remove it at any time.
4
What’s coming next?
Future updates may include habit tracking, deeper personalization, and more contextual routines — all while keeping the experience simple and approachable.